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why desi cotton?
While one aspect of this is the eco sensitiveness and uplifting the marginal farmers,
Here are some hard facts for your consideration 284694* Number of farmer suicides, more than 50% of it pertains to cotton! (* In India, in the last 17 years more than 3 lakh farmers have committed suicide). Only 5% of cultivable land is under cotton, but 55% of pesticide use is pertaining to cotton 2700 liters of clean, safe water to make one shirt of inorganic cotton! Water that would otherwise be used for basic needs and drinking for millions. The Desi organic cotton, which was well prevalent a few decades ago contributes to less than 5% of cotton cultivated, the rest 95% is BT cotton with GMO crops. More cultivation of desi, organic cotton will result in dramatic improvement of the livelihoods of farmers, spinners, weavers, tailors etc. Desi cotton has traditionally been a multi-crop, which means less water-intensive only using about 2% water compared to inorganic.